Early this month CNBC Tweeted: “Shippers are stuck between devil and deep blue sea, with more blood-letting to come” and one day later the Wall Street Journal’s headline was: “More Pain Ahead for Ocean Shipping”, so it’s an understatement that the shipping and maritime industries are having financial troubles. Amidst all this gloom and doom, we asked several thought leaders in the shipping and maritime industries to give us their thoughts on what might help companies adjust in these difficult economic times. Here is their advice to shipping industry decision makers on how to forge ahead.
The shipping industry has had to be efficient and cutting edge for its very existence as Hannah van Hemmen says “for hundreds of years”. Yet there is much concern that shipping will be slow to adopt new technologies, as Dustin Braden and others have suggested.
How does the shipping and wider maritime industry need to evolve in order to keep pace with a fast-moving landscape? It must begin with a change of mindset, writes Lena Göthberg.